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Nov 04, 19 · For example, maybe when you created a negative keyword list your clothing store didn't sell men's items But six months later, your store's expanded If you excluded mens clothing from your keywords and didn't update it later, you could be missing out on valuable trafficOct 31, 18 · Negative Keywords are keywords that are low converting and you don't want your product to show up for them For example, if you're selling Badger tonics and don't want to show up for "Badger poison", you'd turn that keyword into a negative This prevents your ad from appearing for "Badger poison"Sep 30,  · Negative keywords in Amazon Advertising, are the keywords that are either irrelevant to the product being sold or highly nonconverting Reasons could be many, such as the keyword could be too broad, too specific, highly competitive, etc However, they drain your money with little or no returns Negative Keywords The Definitive Guide Store Growers